​Eukanuba Dog Food Review: Poor Ingredients, False Ads

About the Company

eukanuba dog food review

In 1969, Eukanuba started as a pet food formula under the Iams company. Eventually, Iams and Eukanuba were sold to Procter and Gamble, who sold them in July, 2014.

They then fell under the Mars Petcare umbrella, the largest pet food company in the world, even if they are more famous for their chocolate bar.

Dry Food

Canned Food


Eukanuba Dog Food Reviews

Reviews on Eukanuba dog food are mixed, when it comes to the experts. Review.com eliminated the company from its Best Dog Food list because of concerns about certain ingredients.

Good dog foods will always have meat as the first and main ingredient, with a healthy ratio of meat protein, fat, and carbs. Formulas with corn, soy, wheat, grain, flour, beet pulp or sugar have a high glycemic index, or they’re an allergy risk for many dogs. Meat by-products are an obvious safety problem too that unfortunately continues to be an issue in the pet food industry.

Despite that, Eukanuba dog food reviews on retail websites are positive. The company’s Large Breed Adult Dry Dog Food has the highest Eukanuba dog food rating on Chewy.com, with 82 out of 85 consumers recommending the product and almost a full five stars. A look at the ingredients, however, reveals immediate problems. While chicken is the first ingredient, it’s followed by corn meal, chicken by-product meal and dried beet pulp.

The ratings on Chewy.com for Eukanuba puppy food reviews are just as high. The company’s large and small breed dry puppy formulas are the second and third most recommended Eukanuba dry dog food products. Chicken by-product meal is the second or third ingredient though, and dried beet pulp is still included. The Large Breed Puppy Dry Dog Food has corn meal as the second ingredient too.

Innapropriate carbohydrates are much too high for me to recommend these products. The meat by-products mean the meat protein is inferior as well. The canned dog foods have similar flaws, with chicken by-products, beef by-products andor mystery meat by-products in many formulas, plus wheat gluten and dried beet pulp.

Eukanuba Lies About 30 Percent Longer Lifespans According To The Federal Trade Commission

In August, 2016, Mars Petcare U.S., Inc settled with the Federal Trade Commission over false advertising, involving the health benefits for Eukanuba dog food. The company said in television ads, in print, and on the Internet that there was a 10-year study and that Eukanuba dog food extended lifespans by 30 percent or more.

This claim couldn’t be proved though because they didn’t have enough scientific evidence. Any future violations of the agreement made with the Federal Trade Commission, by claiming unsubstantiated health benefits or longer lifespans, may result in a civil penalty of $40,000.

Longevity - Eukanuba’s 10 years of learning


The Eukanuba website points out a number of positives for their products:

  • Animal based protein as #1 ingredient (but, they also use animal by-products, basically garbage.)
  • Energy throughout the day with a customized carb blend (but, that includes common allergens and grains with a high glycemic index like corn and wheat.)
  • ​Clean teeth, fresh breath, healthy gums with 46% less tartar
  • ​Healthy skin & rdiant coat from Omega-6 and Omega-3 fatty acids
  • ​Benefits digestion from prebiotics
  • ​Healthy joints & bone growth from Omega fatty acids and calcium
  • ​Strong immune system from antioxidants
  • ​110% money-back satisfaction guarantee


The company website says all the animal protein in their products comes from, “animals that are passed as fit for human consumption.” However, their formulas have chicken by-product meal, beef by-products andor mystery meat by-products.

These are waste products unfit for consumption and are known for frequent safety issues. They're not particularly nutritious either. I can’t recommend any products with such inferior meat. I like to see a mix of high quality whole meat with meat meal for concentrated protein, not by-products.

Eukanuba uses unacceptable carbohydrates too like corn meal, and wheat gluten. Corn and wheat often cause allergy problems for dogs, and they raise their blood sugar too quickly. Dog food with corn as one of the main ingredients can make a pet's weight difficult to control. The company’s added dried beet pulp just adds to the problem, with extra sugar.

The company website also proudly states they, "systematically trace ingredients back to their origin," and the main ingredients come from Europe, New Zealand, and the United States. What about the minor ingredients? I want to know where everything comes from, not just the majority.

I also want reassurance that nothing comes from China or other countries with poor safety, sustainability and labour laws. It doesn’t say where Eukanuba makes their products either. Do they do it exclusively by themselves, or do they share plants with other Mars Petcare brands with a history of recalls?

Eukanuba Dog Food Reviews of Ingredients

There are 43 pet products on the Eukanuba corporate website. Some focus on weight control, small and large dog sizes, or specific breeds. There are also formulas for adults, seniors and puppies.

Dry Dog Food

Eukanuba product lines include: Premium Performance, Excel, Lifestage Formulas and Breed Specific. They’re sold in 5-lb, 15-lb and 40-lb bags

Large Breed Adult Dry Dog Food

  • Crude Protein (min) 23%
  • Crude Fat (min) 13%
  • Crude Fat 16% max
  • Crude Fiber (max) 5%
  • Moisture (max) 10%
  • 325.09 kcal/cup

Large Breed Puppy Dry Dog Food

  • Crude Protein (min): 26%
  • Crude Fat (min): 14%
  • Crude Fiber (max): 5%
  • Moisture (max): 10%
  • 337.4 kcal/cup

20% off at chewy.com

On ALL dog food.

Small Breed Puppy Dry Dog Food

  • Crude Protein (min): 27%
  • Crude Fat (min): 12%
  • Crude Fiber (max): 4%
  • Moisture (max): 10%
  • 3,972 kcal/kg
  • 447 kcal/cup
eukanuba dog food review

Eukanuba Dog Food Recall History

The Eukanuba company website says they use “tests that are consistent with human food evaluations.” They also state that each bag goes through as many as 120 quality tests. There hasn’t been a specific Eukanuba recall while they’ve been under Mars Petcare's ownership.

Many of the other brands now under the parent company do have a bad reputation though for safety issues, such as:

  • October 07, 2016, Mars Petcare US Announces Voluntary Recall of Limited Number of CESAR® Classics Filet Mignon Flavor Wet Dog Food Because of Potential Presence of Plastic.
  • August 31, 2014 PEDIGREE Adult Complete Nutrition Limited Recall Due to Metal Fragments.
  • August 26, 2014, Mars Petcare US Announces Voluntary Recall of 22 Bags of PEDIGREE® Brand Adult Complete Nutrition for Dogs Sold at Dollar General in Mississippi, Arkansas, Tennessee and Louisiana.
  • November 24, 2014 Natura Pet Recalls 5 Lots of Dry Cat and Dry Ferret Food due to Vitamin Insufficiency.
  • June 18, 2013 Natura Pet Issues Voluntary Recall of Specialized Dry Pet Foods Due to a Possible Health Risk.
  • ​April 19, 2013 Natura Pet Expands Voluntary Recall of Dry Pet Foods Due to Possible Health Risk.
  • ​March 29, 2013 Natura Pet Expands Voluntary Recall of Dry Pet Foods Due to Possible Health Risk.
  • ​March 18, 2013 Natura Pet Issues Voluntary Recall of Specialized Dry Pet Foods Due to Possible Health Risk.
  • June 30, 2012, Mars Petcare US Announces Voluntary Recall of Limited Range of Pedigree ® Brand Wet Dog Food.

Final Thoughts

Companies that make unsubstantiated health claims should get serious penalties. Pet food consumers seem stuck with these snake-oil sales tactics. I don’t just want a fine for future violations. That’s not enough.

It disgusts me that a company regularly using various kinds of meat by-products would even dare to say it can extend a dog’s life! This is the garbage, leftovers! It often includes animals that have died too, as well as those that were slaughtered in the usual way. How much nutrition can a dog get from chicken feet, combs and other waste?

20% off at chewy.com

On ALL dog food.

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